SMALL BUSINESS

DIGITAL MARKETING

SERIES

 

Presented By Maricopa Corporate College

Maricopa Corporate College (MCOR) is committed to advancing entrepreneurship, innovation, and small business growth. The Small Business Digital Marketing Series - a three (3) event series - will support current and aspiring entrepreneurs in Arizona who are seeking the skills and resources they need to grow their business through digital marketing strategies.

 

If you've been working hard to launch or grow your business idea and are looking for guidance on how to find, engage, and retain consumers, then this series is for you! Each event will provide you with a brief overview of the topic, detailed ideas for implementation, and hands-on activities to practice what you've learned. You will walk away from each event with new ideas for crafting a digital marketing strategy and resources to immediately implement this strategy in your business.

 

The Small Business Digital Marketing Series is made possible by the Advancing Entrepreneurship grant from Wells Fargo.

 

DATES:

October 25, 2022

January 24, 2023

April 25, 2023

 

TIME:

10:00am - 12:00pm

 

WHERE:

Virtually via Zoom

 

FEE:

Events are FREE

 

Register Now

 

 

 

22-048 Intro to Digital Marketing-Badge*

Introduction to Digital Marketing

Blue and Green Bar

October 25, 2022

 

The foundation to successfully marketing a small business in the digital age is to have a defined strategy and resources to support the consumer journey. After this first event of the Small Business Digital Marketing Series, participants will be able to:

 

Define digital marketing and traditional marketing

Recall the advantages to using digital marketing

Describe the various types of digital marketing

Implement digital marketing into their marketing strategy

 

Participants will receive a digital completion badge to share on their website and LinkedIn profile or in their email signature!


22-048 Social Media-Badge*

Social Media

Blue and Blue Bar

January 24, 2023

 

Marketing on social media is an opportunity for business owners to more easily reach their target audience and engage consumers. After this second event of the Small Business Digital Marketing Series, participants will be able to:

 

Define paid, owned, and earned social media

Recall the advantages to using social media marketing

Describe the various types of social media channels

Implement social media into their marketing strategy

 

Participants will receive a digital completion badge to share on their website and LinkedIn profile or in their email signature!


22-048 E-Commerce-Badge*

E-Commerce

Blue and Orange Bar

April 25, 2023

 

Digital marketing goes beyond the creative and revolves around every touch point in the consumer's journey. Making a sale using e-commerce is the gateway from acquisition to retention. In this last event of the Small Business Digital Marketing Series, participants will learn:

 

Define e-commerce and the customer journey

Recall the advantages to using e-commerce

Describe the processes for using e-commerce

Implement e-commerce into their marketing strategy

 

Participants will receive a digital completion badge to share on their website and LinkedIn profile or in their email signature!

Registration

FY23 - Marketing Series - Blue & Green Bar

 

 

 

FINAL-Hybrid MCOR AT MCCCD-white

 

 

Maricopa Corporate College (MCOR) provides high-impact training, development and talent acquisition solutions for Arizona employers.

 

2411 W 14th Street | Tempe, AZ 85281